The key to stand out
If you have a food business in Madrid, you are facing a competition of over 8,000 restaurants in the city. Finding ways to reach as wide an audience as possible is challenging.
Luckily, there are several approaches you can take to market your business in Spain.
For example, you can invest on print ads in local media, launch a social media campaign, improve your SEO and appear in online searches, join delivery platforms… Regardless of your choice, however, there is one thing you will need in any approach you follow: high quality food photos.
The main star of any food & beverage business is the dish or drink. The way it smells, filling the air with anticipation to dive right in. The way it tastes, when the first bite or sip is taken. And, of course, the way it looks, evoking freshness and satisfaction. But only the latter can be communicated to potential customers through your marketing efforts.
Your food photographs can make the difference between attracting new clients daily or pushing them away.
Just consider this: when deciding where to eat on any given day, specially in a huge city as Madrid, people rely on social media, Google searches and blog reviews to find the best place to have an excellent meal.
As much as words are important, the photos available are the determining factor. Dull, poorly-lit and messy photographs do not cut it. And even though smartphone cameras are increasing in quality, food photography goes much further than the right equipment.
