The Challenge
Visa was launching a new payment system and required to create new Visual Content for the launch across the region within a short time frame. They required the campaign to be launched in Cambodia, Thailand, Ukraine and Singapore. As it was a new launch Klaud9 had to work without reference photos which was challenging to recreate the exact mood and actions required.
The Solution
Klaud9 sourced photographers and 12 talents in Cambodia, Singapore and Ukraine to shoot the required photos in various locations simultaneously to launch in time. A challenging but great regional and global project.