The Challenge

Singtel wanted to refresh the visuals used in the marketing efforts for their XO plan, a postpaid mobile plan. For that, it was necessary to create a library of images for future use, following previously defined moodboards.

The Solution

A comprehensive brief was created, including specific locations and reference photos for each one of the 4 scenes, as well as models’ requirements, sample references, lighting preferences and dos & don’ts. Using our global database, Klaud9 sourced an experienced lifestyle photographer. Talents, hair/make-up, wardrobe and props were also sourced and coordinated by Klaud9.

Almost 4000 images were shot across the 4 scenes. The client was able to see all images in high resolution, shortlist the preferred ones and give editing instructions, all through our platform. A total of 70 edited, high quality photos were delivered within the deadline.

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