The Challenge

Singapore Tourism Board (Indonesia office) wanted to create a gallery of photographs that showcase the vibe and vibrancy of what Singapore offers to tourists coming from Indonesia - specifically targeting the Early Career segment and Young Families segment. Klaud9 was asked to develop this series of images at iconic tourist locations of Singapore that look natural, fun, bright and inspirational.

The Solution

Klaud9 hired their top Lifestyle photographer in Singapore for the assignment - she had years of experience shooting around Singapore, and was connected to local talent who had a real-people look and could represent the Indonesian target segments as required. The entire shoot was planned very efficiently around key iconic locations of Singapore (Little India, Haji Lane, Helix Bridge, Gardens by the Bay, Marina Bay Sands) - and in 2 days we had shot over 200 photos, and delivered final 40 images to the client in less than a week.

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