The Challenge

Pond’s APAC wished to adapt their globally used visuals in Asia, featuring Indonesian and Indian talents. The requirements were to have separate visuals for India and Indonesia that matched the global visual in look and styling.

The Solution

KLAUD9 launched the brief in Jakarta and Singapore, to source photographers and talents for Indonesia and India respectively through the Online Platform. The selected photographers (chosen based on past work and rates) recreated the same look for the shoot in respective studios with multiple young talents of appropriate ethnicities. The result was 2 key visuals each for both the target markets.

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