The Challenge
Meadow Fresh needed to build a new lifestyle image library for their different product variants, following the release of a new packaging. The images would be used in digital marketing and social media, within Asia-Pacific. They also required product shots to be used in in-store point of sale. In a second project, Meadow Fresh requested a set of photos and videos of children cooking and using Meadow Fresh milk, promoting the role the brand can play in family settings.
The Solution
The detailed briefs were divided into several scenes, helping to organize and structure a successful photoshoot. Klaud9 sourced and hired a talented photographer to undertake the project, following guidelines for each scene. A variety of shots, including front on product photos and flat lays, were uploaded to Klaud9’s platform, organized within the 20+ scenes. The client was able to shortlist and give editing instructions before downloading the high-resolution edited images. For the second project, the photographer helped to source the 3 talents necessary for the children’s photos and videos. The lifestyle shoot captured the fun and enjoyment of the cooking experience, always including Meadow Fresh products and branding. You can find out more about our on-demand Lifestyle photoshoot packages.
