The Challenge
Grab's agency Octagon wanted to create an Art Gallery to salute the people that make Grab the success that it is - their customers, their drivers, the delivery people and their merchant partners. However such efforts in the past had not been executed well due to lack of quality visuals that Grab had sourced directly through their internal network. Octagon wanted Klaud9's help in capturing the humanity of these people in a real, slice-of-life manner - and done tastefully!
The Solution
Klaud9 reached out to our network of photographers in the 6 SEA countries that Octagon wanted the shoot to be done in - Singapore, Malaysia, Vietnam, Thailand, Indonesia and Philippines. We worked very quickly with Octagon to shortlist the photographers who would go out into the streets to photograph the real Grab customers – while Grab local offices provided their support by helping get the Grab drivers, Grab delivery agents and Grab partner merchants to photograph as well. Within the next 5 days the shoot was completed and 100s of images were uploaded on the Klaud9 platform for Octagon to review, shortlist, mark comments and approve. The final 27 high-resolution images were ready, well in time for the Grab Art Gallery exhibition at Marina Bay Sands - showcasing the Faces of South-East Asia.
