The Challenge
Cetaphil required within a short time frame a wide variety of photos with multiple ethnicities for their social media campaigns coveringmarkets in Asia such as Singapore, Malaysia, Thailand, the Philippines, Indonesia and Vietnam. They needed clean product shots as well as lifestyle photos featuring Asian mothers with her child.
The Solution
Klaud9 created with their creatives mood-boards for the texture of the ingredients as well flat-lays with a variety of products and lifestyle photos with models of different ethnicities across the region. The product shoot and model shoot were taken parallel in 2 days to meet deadlines with professional photographers. Cetaphil chose nearly 200 photos for their marketing campaign.
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